Millennials: The Selfie Generation
Millennial is quite the buzzword these days – and with good reason – as this visionary generation now accounts for roughly 24% of the U.S. population. As Millennials continue to increase their driving force, marketers are utilizing social media – primarily in the form of a “selfies revolution” – as…
CSS Turned 20 on Friday
In the initial stages of the web, stylistic and display properties were left largely to the preferences of the user. As more computers came online, the need for pre-designed looks and layouts became obvious. On Oct. 10th, 1994 Håkon Wium Lie introduced the first proposal for a cascading style sheet.…
Who Said Print Was Dead?
The last thing I expected to stick in my memory was a radio ad for a 3D Printer used to print fishing lures… I’m not an avid fisherwoman, but it piqued my interest. Curiosity brought me into the world of 3D Printers, or “3DP” as the enthusiasts call it. At-home…
Google’s Universal Analytics
Google recently announced it has entered the 3rd phase of its Universal Analytics platform upgrades. These upgrades will bring better tracking, improved reports, and more comprehensive device and visitor identifications. All Google Analytics properties will soon be required to use Universal Analytics. The upgrade process is relatively simple, but requires…
Google Cardboard
Can traditional print media help sell technology? In the past, Google has given away some great gifts during their developers I/O conference including a tablet and a laptop. This year their main gift was a piece of cardboard. The cardboard transforms into a virtual reality headset when paired with your…
Cyber Security – Heartbleed
In case you've been living under a digital rock for the past few weeks, or you just want a nice update on what's going on in the internet world, meet Heartbleed: cyber-security's latest affliction. Heartbleed, in a nutshell, is an internet security bug within the OpenSSL security software that left…
Native Mobile Apps
Creating mobile apps is more cost effective than ever. Harnessing new HTML standards, we can create native apps for iPad, iPhone, Android, and desktop web - all from one code-set. Traditionally building mobile apps required using specific tools and programming languages for each device's Operating System (think iOS vs. Android).…
Importance of Color
The color palette used in your marketing materials can go a long way to reinforce (or detract from) your overall message. We recently developed a new color palette as part of a rebranding initiative for Tempe Tourism Office. Color is a critical component of any marketing message and should be…
Responsive Web Design
Smart-phone and tablet users now account for an estimated 21% of website traffic* among many of America's top brands. That number is up from only 11% one year prior. Is your online presence able to accommodate this influx of traffic from new devices? Just a few short years ago "mobile" websites…